This was sign originally made for a website: each word linked to a new page that discussed and documented those themes within.
It was during the worst of the recession and the target audience were young newly qualified people struggling to find employment in their chosen industry. The site offered a series of tools, advice and aimed to build a community for skill sharing and career development. The sight has since evolved into something quite different, but the sign lives on!
After the piece had been photographed for the website's homepage, it was metamorphosed into a slick Las Vegas style sign, and fitted with 300 LEDs hacked from eBay fairy lights!
It was eventually welcomed into two windows (Potassium, Store Street W1; Soboye, Calvert Ave, E2) and a gallery (Pure Evil, Leonard Street, E1) where it began a string of new contacts and commissions to follow.
The sign is made from a variety of used sandwich cardboard and foamboards, mounted together on a panel of weld-mesh. The surface is covered with vibrant self-adhesive vinyl colours and duct-tape.