Bulls-27.jpg
       
     
bring them to life
       
     
Bulls-25.jpg
       
     
Bulls-19.jpg
       
     
Bulls-18.jpg
       
     
  The bulls were sculpted from expanded foam and upholstered in red latex. A hinged, motor driven plate replicates the breathing action of a ribcage while the sun pulses in response to music. 
       
     
Bulls-15.jpg
       
     
Bulls-17.jpg
       
     
Bulls-14.jpg
       
     
Bulls-21.jpg
       
     
Bulls-26.jpg
       
     
Bulls-11.jpg
       
     
Bulls-7.jpg
       
     
Bulls-8.jpg
       
     
Bulls-13.jpg
       
     
Bulls-5.jpg
       
     
Bulls-3.jpg
       
     
Bulls-12.jpg
       
     
Bulls-10.jpg
       
     
Bulls-9.jpg
       
     
Bulls-4.jpg
       
     
Bulls-6.jpg
       
     
       
     
Bulls-27.jpg
       
     
bring them to life
       
     
bring them to life

Red Bull Music Academy are a really exciting brand that champion innovation, and we wanted to demonstrate that in this centrepiece commission. 

Taking the brief from Bad Marriage Design, we developed the idea and produced a design solution that could bring the two iconic bulls to life - by means of breathing. 

Bulls-25.jpg
       
     
Bulls-19.jpg
       
     
Bulls-18.jpg
       
     
  The bulls were sculpted from expanded foam and upholstered in red latex. A hinged, motor driven plate replicates the breathing action of a ribcage while the sun pulses in response to music. 
       
     

The bulls were sculpted from expanded foam and upholstered in red latex. A hinged, motor driven plate replicates the breathing action of a ribcage while the sun pulses in response to music. 

Bulls-15.jpg
       
     
Bulls-17.jpg
       
     
Bulls-14.jpg
       
     
Bulls-21.jpg
       
     
Bulls-26.jpg
       
     
Bulls-11.jpg
       
     
Bulls-7.jpg
       
     
Bulls-8.jpg
       
     
Bulls-13.jpg
       
     
Bulls-5.jpg
       
     
Bulls-3.jpg
       
     
Bulls-12.jpg
       
     
Bulls-10.jpg
       
     
Bulls-9.jpg
       
     
Bulls-4.jpg
       
     
Bulls-6.jpg